In a crowded marketplace, it’s more important than ever to have a strong brand identity. A bold branding strategy can help you do just that.
But what exactly is a bold branding strategy? And how can you create one for your ecommerce business?
In this blog post, we’ll answer those questions and give you some practical tips for creating a bold branding strategy for your ecommerce business.
What is a Bold Branding Strategy?
A bold branding strategy is a marketing approach that emphasizes the unique aspects of your brand. It’s about promoting your brand in a way that is confident, different, and memorable.
A bold branding strategy helps you stand out from the competition by making your brand impossible to ignore. It’s the difference between having a me-too brand and an iconic brand.
How to Create a Bolder Branding Strategy
Here are some tips for creating a bolder branding strategy for your ecommerce business:
1) Develop a Unique Value Proposition
Your UVP is what makes your ecommerce business different from any other business in your industry. It’s what sets you apart from the competition.
If you don’t have a UVP , now is the time to create one. Defining your UVP will help you develop a strong foundation for your bold branding strategy.
For example, Nike’s UVP is “To bring inspiration and innovation to every athlete* in the world.” This UVP sets Nike apart from other athletic brands by emphasizing its mission to inspire athletes of all levels.
2) Get To Know Your Target market
An effective bold branding strategy starts with understanding your target market. Who are they? What do they like? What do they need? What motivates them? The better you understand your target market, the easier it will be to connect with them on a emotional level.
3) Develop an Emotional Connection With Your Customers
An effective bold branding strategy must establish an emotional connection with customers. After all, people don’t buy products or services; they buy solutions to their problems. And they’re more likely to buy from companies that they feel connected to on an emotional level. There are many ways to develop an emotional connection with customers. But one of the most effective is storytelling. Share stories about your company, your employees, and your customers. This will help customers see that there’s more to your company than just its products or services.
Use a Power Verbs: Verbs like “discover,” “escape,” and “unleash” pack a lot of punch. They’re also great at communicating what your brand promises.
A Time or Place-Based Claim: This could be something like “the only thing standing between you and the perfect vacation is our travel agency.” It’s a great way to show customers that you can help them achieve their desired outcome.
Take a look at some examples of bold branding statements from well-known companies:
Nike: “Just Do It”
L’Oréal: “Because I’m Worth It”
Taco Bell: “Live Mas”
FedEx: “When it absolutely, positively has to be there overnight”
As you can see, each of these statements is emotional, contains a power verb, and makes a specific claim.
4) Create an Eye-Catching Logo
Your logo is one of the first things potential customers will see, so it’s important to make sure it’s eye-catching and memorable. We recommend working with a professional designer to create a logo that reflects your brand’s personality and values.
5) Incorporate Negative Space
In addition, negative space is the empty space around an object in a design. Even though it sounds like something you should avoid, negative space can actually be used to create eye-catching designs.
For example, FedEx uses negative space brilliantly in its logo design. If you look closely, you’ll see that the negative space between the “E” and “X” forms an arrow pointing forward—symbolizing the forward momentum of the company.
6) Use Color Psychology in Your Design
When it comes to design, color is one of the most important elements to consider. That’s because different colors invoke different emotions in people. For example, red is often associated with excitement and energy, while blue instills trust and reliability.
Therefore, it’s important to choose colors for your branding that reflect the emotions you want people to feel when they think about your brand. If you’re not sure where to start, check out this post on color psychology in branding.
7) Be Consistent Across All Channels
One of the most important aspects of any branding strategy is consistency. Your brand must be consistent across all channels, including your website, social media, blogs, email marketing, and paid advertising. This consistency will help customers easily recognize and remember your brand wherever they see it.
8) Take Risks and Be Bold !
Don’t be afraid to take risks with your branding strategy. Be bold and confident in promoting your brand identity. Be different and stand out from the competition . The more risks you take, the greater chance you have of developing an iconic brand that customers will love and remember . These are just some of the ways you can create a bolder branding strategy for your ecommerce business .
Creating a bold branding strategy is essential for any ecommerce business that wants to thrive in today’s competitive marketplace . By definition , a bold branding strategy emphasizes the unique aspects of your brand . It’s about promoting your brand in a way that is confident , different , and memorable. A bold branding strategy helps you stand out from the competition by making your brand impossible to ignore . So if you want to create a stronger , more recognizable brand , start by implementing some of these tips into your branding strategy.